Specifically, adding voice services points further to a mobile handset/smartphone, as many have suspected Amazon would eventually launch. Second, it paves the way for Amazon to do more in hardware beyond tablets. First, it shows that Amazon is looking to enhance its features and functionality on its devices, moving ever further away from pared-down, cheaper hardware to compete better against products like the iPad and higher-spec tablets from the likes of Samsung. The move is significant for a couple of reasons. Amazon today announced that it is acquiring Ivona Software, a Polish-based specialist in voice technologies that competes with Nuance and is already used in the Kindle Fire for services covering text-to-speech, voice commands and “Explore by Touch.” The terms of the deal were not disclosed.
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